The July 2003 issue of The Journal of Marketing features an article titled, What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation. First, it appears that dominant firms are NOT necessarily laggards in pursuing radically new technologies. Second (and I believe the more important point), "the fear of obsolescence is a greater incentive to invest in new technologies than is the lure of enhancement." I guess Andy Grove was right: Only the paranoid survive!!

Pax,

David Scott Lewis
mailto:editor@itestrategies.com

http://www.itestrategies.com & http://itestrategies.blogspot.com
- posted by David Scott Lewis @ 11:33 PM